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Formula for Success…
our process
Competitive Analysis
Set yourself apart from the competition while learning from their mistakes. We’ll research 3-5 closely related competitors to influence our own strategic decision-making.
Task Analysis
We’ll observe users perform tasks on your current product (or relevant products). This helps us to clearly identify and articulate problems in the user experience.
User Research
We’ll facilitate in-depth interviews with 5-7 users to validate key features and functions of your product. We’ll ask users to organize topics into groups and create an IA that suits their expectations.
Persona
Personas help us empathize with your target users and build strategies that specifically support their goals and combat their pain points.
User Flows & Site Maps
We aim to create frictionless and streamlined experiences for your users. User flows help us map out the paths users would take to accomplish their goals prior to starting any designs.
Sketching
We use sketches to convey ideas and basic structure in order to discover potential issues and solutions prior to starting the design process.
Wireframing
Lo-Fi Wireframes help map out the shell of the interface, its screens, and information architecture. Hi-Fi wireframes present you with pixel perfect designs that connect users to your branding.
Prototype & User Testing
We’ll create a clickable prototype to perform user testing, this allows us to learn about their interactions and reactions which influence design improvements.
Our Process
Formula for Success . . .
Competitive Analysis
Set yourself apart from the competition while learning from their mistakes. We’ll research 3-5 closely related competitors to influence our own strategic decision-making.
Task Analysis
We’ll observe users perform tasks on your current product (or relevant products). This helps us to clearly identify and articulate problems in the user experience.
User Research
We’ll facilitate in-depth interviews with 5-7 users to validate key features and functions of your product. We’ll ask users to organize topics into groups and create an IA that suits their expectations.
Persona
Personas help us empathize with your target users and build strategies that specifically support their goals and combat their pain points.
User Flows & Site Maps
We aim to create frictionless and streamlined experiences for your users. User flows help us map out the paths users would take to accomplish their goals prior to starting any designs.
Sketching
We use sketches to convey ideas and basic structure in order to discover potential issues and solutions prior to starting the design process.
Wireframing
Lo-Fi Wireframes help map out the shell of the interface, its screens, and information architecture. Hi-Fi wireframes present you with pixel perfect designs that connect users to your branding.
Prototype & User Testing
We’ll create a clickable prototype to perform user testing, this allows us to learn about their interactions and reactions which influence design improvements.
Services
UX
USER EXPERIENCE
- MVP Design for Startups
- Lean Strategies
- User Testing
- Customer Experience
- Information Architecture
- User Research
- Usability Testing
- Interactive Prototyping
- UX Strategy
- Competitive analysis
UI
USER INTERFACE
- Customer Analysis
- Design Research
- Branding Development
- User Guides/Storyline
- UI Prototyping
- Interactivity and Animation
- Responsive Screen Sizes
- Implementation w/ Developer
STARTUP COACHING
- Corporate Training
- Minimum Viable Product
- Pitch Decks
- Revenue Models
- Brand Summary / Brand Voice
- One-Sheets
- Product / Market Fit
- Team Structure & Workflow
UX EDUCATION
- Enterprise Education
- Mentorships
- Post - Graduatate Level UX Design Education
- Bootcamps
- Workshops
- Retreats
SPEAKING
- Global Discussion Panelist
- Large Event Guest Speaker
DEVELOPMENT
- Dev Team Partnerships
- WordPress Websites
- UI Prototyping
- Interactivity and Animation
Are you on the right track?
Set up a discovery session
It’s in our name. Digital Karma likes to see products thrive and people succeed. We can help you reach your goals.