IOS & ANDROID APP DESIGN​

Envoy
Case Study

Envoy iOS and Android electric vehicle-sharing app screens

Challenge

Design a vehicle-sharing experience that is seamless, intuitive, easy-to-use, and delightful, taking into account three different types of vehicles and two different types of booking flows.

What We Made

iOS and Android electric vehicle-sharing app.

Services

Interaction design, UI design, UX design, prototyping.

Envoy iOS and Android electric vehicle-sharing app screens

User Research
&Workshops

Step One

Understanding Users Needs:

We surveyed and interviewed Envoy’s target users to understand the problems that users had experienced with car and ride-sharing services.

We found that users valued affordability, quality, and ease of use. They believed ride-share services were too expensive and inflexible and that car sharing apps weren’t convenient enough for daily use.

I want to find an affordable, high quality, and easy to use ride-service to run daily errands. 

Step Two

Standing Out
From the Competition

We learned that users really enjoyed the simplicity of ride-sharing apps in comparison to car-sharing apps so we aimed to simplify our experience similarly. 

We also wanted the UI to feel fun and exciting to energize users when interacting with the brand but still feel intuitive.

Step Three

A Product the Client Loves

We worked as an extension to the Envoy team and made sure they were a part of the process from start to finish. In addition to our weekly check-in meetings with our stakeholders and development team, we ran a series of workshops to foster collaboration and transparenc. These workshops included whiteboarding sessions and product roadmap card sorting.

Distilling a Complex System

Step Four

User Flows

It was crucial for us to map out the paths that users would take to accomplish their goals prior to starting any designs. We needed to consider the edge cases that could occur with car rental experiences. Our goal was to make a complex system seem simple and intuitive for users.

Step Five

From Sketches to Wireframes
to Final Designs:

Iterations were an important part of our design process. See below how we moved from sketches, to wireframes, to the final Hi-Fi designs through paper and digital prototyping.

Step Six

A Visually Striking Application:

We amplified Envoy’s current branding to design a vibrant and visually exciting app that was also balanced by good use of whitespace and clear calls-to-action.

A detailed design system was created to provide consistency for the user, efficiency for the development team, and easy maintenance for the client.

Key Features

Feature 1

Book in Two Steps

If a user is within the geo-fence of a community when they open the app, a list of available vehicles automatically appear allowing the user to book a vehicle in two steps.

Feature 2

Three Vehicle Types

We added in the ability to easily navigate to the three types of vehicles that Envoy offers: Cars, Scooters, and Bikes.

Feature 3

Flexible Reservations

Since flexibility was a necessary requirement for our target users, we designed a reservation system that handles booking for now or the future.

Feature 4

Grab and Go With QR Code

We designed the option for a user to simply scan a barcode and book any vehicle. This flow also allows busy users the ability to book a vehicle in two steps.

Feature 5

Your Phone is Your Key

The “car key” stays sticky at the bottom of the screen to allow for a comfortable thumb position when users lock and unlock the vehicle, honk a horn, turn on lights, or open the trunk.

Outcomes

We visually enhanced Envoy’s current app experience and added a long list of new features without taking away its simplicity. As a part of our efforts to create a seamless booking experience, we reduced the number of steps to book a vehicle in two steps.

Before

After

We balanced the needs of the stakeholders and development team while keeping the product user-centric.

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