Case Study: Envoy

iOS and Android electric vehicle-sharing app

Our Challenge

Design a vehicle-sharing experience that is seamless, intuitive, easy-to-use, and delightful, taking into account three different types of vehicles and two different types of booking flows.

Our Services

Product Strategy, UX Design, UI Design, User Research.

Case Study: Envoy

iOS and Android electric vehicle-sharing app

Our Challenge

Design a vehicle-sharing experience that is seamless, intuitive, easy-to-use, and delightful, taking into account three different types of vehicles and two different types of booking flows.

Our Services

Product Strategy, UX Design, UI Design, User Research.

Our Mission

We partnered with Envoy Technologies to design the easiest app experience for vehicle sharing on the market.

Our Mission

We partnered with Envoy Technologies to design the easiest app experience for vehicle sharing on the market.

User Research and Workshops

User Research and Workshops

Understanding Users Needs

We used surveys and interviews to understand the problems Envoy’s target users had with car and ride sharing services.

We found that users valued affordability, quality, and ease of use. They believed ride-share services were too expensive and inflexible and car sharing apps weren’t convenient enough for daily use.

I want to find an affordable, high quality, and easy to use ride-service to run daily errands.

Standing Out From the Competition

We learned that users really enjoyed the simplicity of ride-sharing apps compared to car-sharing apps so we aimed to simplify our experience similarly. We also wanted the UI to feel fun and exciting to energize users when interacting with the brand but still feel intuitive.

A Product the Client Loves

We worked as an extension to the Envoy team and made sure they were a part of the process from start to finish. On top of our weekly check-in meetings with our stakeholders and development team, we ran a series of workshops to foster collaboration and transparency which included whiteboarding sessions and product roadmap card sorting.

Understanding Users Needs

We used surveys and interviews to understand the problems Envoy’s target users had with car and ride sharing services.

We found that users valued affordability, quality, and ease of use. They believed ride-share services were too expensive and inflexible and car sharing apps weren’t convenient enough for daily use.

I want to find an affordable, high quality, and easy to use ride-service to run daily errands.

Standing Out From the Competition

We learned that users really enjoyed the simplicity of ride-sharing apps compared to car-sharing apps so we aimed to simplify our experience similarly. We also wanted the UI to feel fun and exciting to energize users when interacting with the brand but still feel intuitive.

A Product the Client Loves

We worked as an extension to the Envoy team and made sure they were a part of the process from start to finish. On top of our weekly check-in meetings with our stakeholders and development team, we ran a series of workshops to foster collaboration and transparency which included whiteboarding sessions and product roadmap card sorting.

Distilling a Complex System

Distilling a Complex System

User Flows

It was crucial for us to map out the paths users would take to accomplish their goals prior to starting any designs. We needed to consider the edge cases attached with car rentals and make a complex system seem simple and intuitive for users.

From Sketches to Wireframes to Final Designs

Iterations were an important part of our design process, we continually improved the designs while moving from sketches to wireframes to the final Hi-Fi designs through paper and digital prototyping.

A Visually Striking Application

We amplified Envoy’s current branding to design a vibrant and visually exciting app that was also balanced by good use of whitespace and clear calls-to-action.

We created a design system to create consistency for the user, efficiency for the development team, and easy maintenance for the client.

User Flows

It was crucial for us to map out the paths users would take to accomplish their goals prior to starting any designs. We needed to consider the edge cases attached with car rentals and make a complex system seem simple and intuitive for users.

From Sketches to Wireframes to Final Designs

Iterations were an important part of our design process, we continually improved the designs while moving from sketches to wireframes to the final Hi-Fi designs through paper and digital prototyping.

A Visually Striking Application

We amplified Envoy’s current branding to design a vibrant and visually exciting app that was also balanced by good use of whitespace and clear calls-to-action.

We created a design system to create consistency for the user, efficiency for the development team, and easy maintenance for the client.

Key Features

Key Features

01

Book in Two Steps

If a user is within the geo-fence of a community when they open the app, the vehicle results automatically appears allowing the user to book a vehicle in two steps.

01

Book in Two Steps

If a user is within the geo-fence of a community when they open the app, the vehicle results automatically appears allowing the user to book a vehicle in two steps.

02

Three Vehicle Types

We added in the ability to easily navigate to the three types of vehicles that Envoy offers: Cars, Scooters, and Bikes.

02

Three Vehicle Types

We added in the ability to easily navigate to the three types of vehicles that Envoy offers: Cars, Scooters, and Bikes.

03

Flexible Reservations

Since flexibility was a necessary requirement for our target users, we designed a reservation system that handles booking for now or in advance.

03

Flexible Reservations

Since flexibility was a necessary requirement for our target users, we designed a reservation system that handles booking for now or in advance.

04

Grab and Go With QR Code

We offer the option for a user to simply scan a barcode and book any vehicle. This flow also allows busy users the ability to book a vehicle in two steps.

04

Grab and Go With QR Code

We offer the option for a user to simply scan a barcode and book any vehicle. This flow also allows busy users the ability to book a vehicle in two steps.

05

Your Phone is Your Key

The “car key” stays sticky at the bottom of the screen to allow for a comfortable thumb position when users lock and unlock the vehicle, honk a horn, turn on lights, or open the trunk.

05

Your Phone is Your Key

The “car key” stays sticky at the bottom of the screen to allow for a comfortable thumb position when users lock and unlock the vehicle, honk a horn, turn on lights, or open the trunk.

Outcomes

Outcomes

We visually enhanced Envoy’s current app experience and added a long list of new features without taking away its simplicity. As a part of our efforts to create a seamless booking experience, we reduced the number of steps to book a vehicle to two.

We made sure that Envoy’s key stakeholders and developers were included in all major design decisions, and we designed an app that was inclusive for all involved, yet spearheaded toward creating the best user experience.

We visually enhanced Envoy’s current app experience and added a long list of new features without taking away its simplicity. As a part of our efforts to create a seamless booking experience, we reduced the number of steps to book a vehicle to two.

We made sure that Envoy’s key stakeholders and developers were included in all major design decisions, and we designed an app that was inclusive for all involved, yet spearheaded toward creating the best user experience.

Before Redesign
After Redesign
Before Redesign
After Redesign

Interested in an app redesign?

Interested in an app redesign?